Category: Articles

Introducing VBO: Value-Based Outreach for B2B Marketers

What is Value-Based Outreach (VBO)? At it’s core, Value-Based Outreach is a twist on traditional Account Based Marketing that places an extra step at the beginning of any outreach campaign, where the marketer: First offers something of true value to the prospect they are trying to engage  (typically through email outreach) Follows through on that value Then makes their ask/pitch after delivering said value The…

6 Little-Known Growth Hacks for Startups

Growth hacking, as much as it relies on dedication to rapid, short-term growth and a degree of technical know-how, is also about creativity. The great startup success stories of companies like Tinder and AirBnB all involve growth tactics that very few people knew about at the time. Your own success will be determined, in part, by your ability to think up unorthodox promotional strategies and,…

What is Growth Hacking?

There are few phrases more misunderstood than growth hacking. Coined by entrepreneur and investor Sean Ellis in 2010, the term refers to a form of marketing that is geared towards the rapid, short-term growth of a young company. The word “hack” is used because the tactics involved will often rely on a mixture of creativity, technical application and a low-budget, “guerilla” approach. Whilst growth hackers…

The Twitter Growth Hack

Social proof (good follower count and activity) is key to any growth plan, and Twitter is one of the easier communities to grow and engage followers on. Using variations of the following method, you can find and engage targeted audiences to the tune of 500+ new followers each month. Install the ‘Twitter Follower’ extension for Chrome. (This method can be done without the tool, but using it saves…