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Hubspot (Review Sample 1)
Link Linkedin Facebook Twitter Youtube HubSpot The job is tough for modern marketers. Either you’re juggling various point solutions, or you’re stuck with tools that are powerful yet impossible to use. This means scattered customer data, lackluster marketing, and too much time spent fussing with software. But it doesn’t have to be that way. Our […]
Tools for Social Media Marketing
So you’re ready to implement your social marketing strategy and get your account pages started up. Well, we’ve got some tools here to help you out. From creating your own social media content to scheduling your posts, and finally getting data that you can actually understand – these tools are perfect for you to get […]
Most Important Social Media Goals and Metrics
When it comes to planning your social media strategy, knowing your goals and how to measure them is a critical step for success. Today we’re looking at 5 main goals. If they seem familiar, you might have seen similar ones used for measuring content marketing success. Good memory! However, they are not identical and are measured […]
Create a Social Media Marketing Plan for Your Business
In this article, we’ll explain how to create a social media marketing plan for your business. To be clear, we are focusing on organic social media marketing, not pay-per-click or native ads. Organic social media marketing is a great starting point as it does not involve paying for ad placement and can be started by […]
A Quick Guide to SEO Tools
If you’ve now understood some basics on how to do SEO marketing, you might be wondering what tools are available to help you out with the numerous aspects of SEO. Fear not, we’ve collated some of the best (and even free!) tools that are easy to implement. They’ll give you a hand with technical SEO […]
How to do SEO Marketing (Part 2)
Welcome back to Part 2 on how to start SEO marketing. In this article, we will look at how to optimize your individual pages and content pieces as well as improving the user experience through SEO. Your Pages Previously, we talked about incorporating the right keywords into your content to optimize it for search engines. […]
How to do SEO Marketing (Part 1)
Welcome to Part 1 of our SEO Marketing guide for beginners, we are going to look at some key basics for long term success. As you might have seen in our article “What is SEO Marketing?”, we defined white hat and black hat SEO. We will be looking at white hat SEO which abides by […]
What is SEO Marketing?
SEO means Search Engine Optimization. It encompasses all practices of improving website traffic for various goals (like e-commerce, blogs, or branding) through organic search engine results. The key premise behind SEO is knowing what people are searching for online, and what answers they are looking for. It also focuses on the words they use (keywords), […]
What is a Marketing Funnel
A marketing funnel is a way to visualize the entire customer journey. It usually begins with the customer first discovering the brand and product, and perhaps eventually making a purchase and becoming a loyal customer. Of course, the reason it is funnel-shaped is that not 100% of those who come to know about a product […]
What are the 4P’s of Marketing
Marketing has changed a lot in the digital age, however the 4P’s remain an integral part of any marketing strategy. Let’s take a look at what they are and how they link to digital marketing. Product A product is basically something (pretty much anything, it does not need to be a physical object) that meets […]
What is Network Marketing
Network marketing is a business model that involves direct selling of a product from an individual to other individuals. Usually within one’s own network – hence the name. Several companies use this model to sell their products. They may do this exclusively or in addition to other marketing efforts. The individuals who take part in […]
How to Start Affiliate Marketing
If you are interested in promoting a product or service online, affiliate marketing probably comes to mind. There are 2 sides to affiliate marketing – the affiliate doing the “marketing” as well as the business behind the product. From a digital marketing perspective, we are going to look at how to start an affiliate program […]