Introducing VBO: Value-Based Outreach for B2B Marketers

What is Value-Based Outreach (VBO)? At its core, Value-Based Outreach is a twist on traditional Account Based Marketing that places an extra step at the beginning of any outreach campaign, where the marketer: First offers something of true value to the prospect they are trying to engage¬† (typically through email outreach) Follows through on that value Then makes their ask/pitch after delivering said value The goal of VBO is to develop a relationship with a prospect in steps 1 and…

Read more