Introducing VBO: Value-Based Outreach for B2B Marketers
![Value Based Outreach](https://growthority.com/wp-content/uploads/2018/02/value-based-outreach-2.jpg)
What is Value-Based Outreach (VBO)? At its core, Value-Based Outreach is a twist on traditional Account Based Marketing that places an extra step at the beginning of any outreach campaign, where the marketer: First offers something of true value to the prospect they are trying to engageĀ (typically through email outreach) Follows through on that […]