GEO for Ecommerce: Why Your Product Descriptions Aren’t Enough (and How to Fix Them)
Your product is perfect. Your pricing is competitive. Your photography is gorgeous. So why aren’t you showing up when customers ask ChatGPT, Google’s Gemini, or Amazon’s Rufus to recommend products in your category? Here’s the uncomfortable truth: To AI search engines, your products might as well be invisible. This isn’t hyperbole. Right now, 38% of […]
Working With AI: A Business Owner’s Guide to Strategic Research and Decision-Making in 2025
Every growth-minded company now competes in a world where AI can turn months of research into minutes of insight. But the winners won’t be those who simply “use” AI. They’ll be the ones who collaborate with it, treating advanced platforms as strategic partners while keeping human judgment at the center. This guide shows business owners […]
From SEO to GEO: Your Guide to AI Search Optimization
Showing up when AI gives the answer If your analytics have been jittery, you’re not alone. More people now “ask the page” instead of clicking around it. On Google, a majority of searches end without a click; one large 2024 clickstream study pegged it at roughly six in ten, and that zero-click habit has carried […]