Every growth-minded company now competes in a world where AI can turn months of research into minutes of insight. But the winners won’t be those who simply “use” AI. They’ll be the ones who collaborate with it, treating advanced platforms as strategic partners while keeping human judgment at the center. This guide shows business owners how to transform platforms like ChatGPT Projects and Perplexity Spaces into repeatable engines for insight, strategy, and executive decision-making. The New Research Reality About 10% of U.S. consumers already use generative AI as their primary search tool, with projections showing this could reach 90 million people by 2027. In the enterprise world, platforms have evolved from single-prompt novelties into structured workspaces with deep research capabilities and file integration. The shift matters because AI models now

Showing up when AI gives the answer If your analytics have been jittery, you’re not alone. More people now “ask the page” instead of clicking around it. On Google, a majority of searches end without a click; one large 2024 clickstream study pegged it at roughly six in ten, and that zero-click habit has carried into this year as AI summaries become commonplace.  Google’s AI Overviews aren’t everywhere, but they’re visible enough to matter. Independent tracking this year puts them in the ballpark of one in ten queries overall, skewing heavily toward informational topics. That’s more than a curious experiment; it’s a new front door to information.  This is why GEO—Generative Engine Optimization—has a different goal than classic SEO. Traditional SEO tried to earn a visit. GEO tries to earn