FAQ

Frequently Asked Questions

What is Growth Hacking?

Growth hacking is a marketing technique developed by technology startups that uses creativity, analytical thinking, and social metrics to sell products and gain exposure. It can be seen as part of the online marketing ecosystem, as in many cases growth hackers employ techniques like search engine optimization, website analytics, content marketing and A/B testing, which are already mainstream. Growth hackers focus on innovative alternatives to traditional marketing, e.g. utilizing social media and viral marketing instead of buying advertising through more traditional media such as radio, newspaper, and television. Growth hacking is particularly important for startups, as it allows for a ‘lean’ launch that focuses on ‘growth first, budgets second.’ Facebook, Twitter, LinkedIn, AirBnB and Dropbox are all companies that use growth hacking techniques.

 

Can Growth Hacking be outsourced?
Definitely! Growth Hacking requires a deep understanding of a business and its nuances, which is why Growthority dedicates a single person to each client project, with the added benefit of a full team to back that person up.

 

Will Growth Hacking work for my business?
Not all businesses are a good fit for the Growthority model. Our free consultation will allow both parties to determine if growth hacking is right for you.

 

What do you do, exactly?
What we do varies by client and industry, but at the core of every project are these 4 fundamentals:

 

  1. Research – We explore your business and the competitive environment of your niche, looking for new opportunities for growth.
  2. Strategy – The heart of what makes us unique. We develop a custom approach rooted in non-traditional growth ideas.
  3. Action – We design, code, re-brand, etc. based on steps 1 and 2, then use both traditional and unique promotional methods to achieve growth.
  4. Analysis – We monitor all aspects of every campaign in order to track results and refine the process.
Are startups a good fit?
Yes! We work with startups at all phases, even those that are hiring an in-house growth hacker.

 

How much will this cost?
Pricing varies by project and industry, but these are the 2 most common rates:

 

  1. Standard – $2,500/mo
    Our standard level of service, including a part-time project lead with full staff support
  2. Premium – $5,000/mo
    For those companies that require rapid and/or high levels of growth

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Growthority helped us in defining and executing the pre-launch and launch activities of our SaaS product.  We were happily surprised by the web traffic in these early stages!

Romek Jansen

CEO, Boardview